Sparking the Next Generation.
We design, develop, promote, and operate transformative engagements that connect cultures and generations. Our teams are driven by a desire to provide youth and their families a passport to global experience, wherever they live.
Our exclusive partnership with the world’s most valuable brand in sports, Manchester United, will bring Entertainment and Experience Centres to the next generation in China. The Preview Centre for the first of these is now open in Beijing.
"We are excited to bring the rituals and emotions of the Manchester United experience to the youth in China, capturing what it feels like to be a member of this elite club. These immersive experiences will entertain, educate and inspire the next generation of football fans."
All our projects are inspired and infused by our guiding principle—having fun and sharing engaging interactions together is critical to growth. The experiences we create spark curiosity, connect communities, deepen relationships, and transport populations.
With our teams in Beijing, Shanghai, and Washington DC, we offer a complete portfolio of integrated services - from concept to execution - to develop cross-cultural, innovative engagements to be enjoyed around the world.
Our leadership is as global and multi-disciplinary as our projects. Together with our world-class partners, we aim to deliver the best in next generation experience.