The line between physical and digital play just disappeared.

The DreamCubeTM platform powers The Red Devil Experience in the Theatre of Dreams.

In the Manchester United DreamCube experience, a football with real-time location tracking technology allows visitors to kick, dribble and maneuver on a physical/virtual pitch that responds to the player’s actions immediately. This is an unprecedented level of VR immersion with no headset. 

The DreamCube platform, developed with Local Projects, offers a customizable, scalable XR environment for next generation engagement:

  • private, reserved game suites for exclusive interactive experiences
  • custom equipment that uses revolutionary real-time location tracking
  • an immersive environment that surrounds and transports participants
  • player and spectator interactions that keep everyone involved and engaged

This new platform for XR entertainment represents the next level of global audience engagement with sports, with culture (from music to the arts), and with iconic brands.

We’d love to show you how to play.